Pleasing to the eyes and ears
Calm and subdued
Many years ago, I decided on the style I would like for a web page, this style is based a lot o what I found distracting about other writers styles of design.
Some pf the writers I knew had either flashing images or loud music as soon as you went to their page, my first reaction was to go elsewhere.
My concept of design is to entice you to read with a gentle image.
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